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WhereProftabilityAndSustainabilityMeetOhiosDependableDealerMartinAnimalBeddingADVERSITYPIONEERINGSPIRITSPARKFLIGHTFROMTHEASHESThebusinessofturningscrapwoodintoanimalbeddingcaninvolveavarietyofproblemsbothmajorandminor.AmajorthreatisreaccordingtoKevinMartinownerofMartinAnimalBeddinginGoshenIndiana.Otherissueshehasencounteredincludenoisedustandregulatoryhurdles.InanefforttomitigatetheseissuesMartinrecentlyrelocatedhiscompanyandpurchasedanelectricMorbark1600TubGrinder.Themachinetherstofthissizedeliveredworldwidehasallowedhimtocuthisfuelcostsbymorethan50percentandgiveshimmorepro-ductioncapacity.Theoperationcurrentlyhasaprojectedannualoutputofaround400000yardsofmaterial.Martinstartedhisbusinessin2007buthewasnostrangertotheindustry.HisfatherhadrunasimilarbusinessfordecadesandMartinhadalsoworkedforawoodrecyclingcompany.MartinAnimalBeddingtakesinscrapwoodfromlocalfactoriesthatproducerecreationalvehiclesandthecompanychargesalowertippingfeethanthecountylandllthussavingmanu-facturersmoneyandextendingthelifeofthelandll.HisproductissoldmostlytocattleandpoultryfarmersinIndianaMichiganOhioandWisconsin.Unfortunatelyhoweveralocalcompetitorhadpre-viouslyearnedabadreputationforthebeddingindustryaroundGoshenandMartinfacedcomplaintsfromneighborsaboutdustnoiseandtrucktrafc.Thenhisfacilityburnedtotheground.WellneverknowforsurewhathappenedMartinsaid.ButIwantedtogetawayfromdieselduetotheriskofre.SincehehadtorebuildMartindecidedtorelo-catethebusinesstopropertywheretherearenocloseneighbors.HeworkedwiththeIndianaDepartmentofEnvironmentalManagementtoqualifyforasolidwasteprocessingpermitrequiredbecausesomeofthewoodherecycleshasglueinit.Heisalsorequiredtostoreanywoodhetakesinunderaroofinsteadofoutside.AshewasworkingontherelocationhemetJesseGarbersalesrepforColumbusEquipmentCompanysEnvironmentalDivision.GarbersuggestedanelectricMorbarkgrindermightsolvealotofMartinsproblems.Iwasntfamiliarwiththeelec-tricmachinesAcommondancemostofthedayeveryday.Evenwithasteadystreamof40-50roll-upboxesperdaytheMorbark1600saverageproductionoutputof360yardsperhourhasrenderedtheneedforcoveredstorageofincomingmaterialathingofthepast.Themachinethefirstofthissizedeliveredworldwidehasallowedhimtocuthisfuelcostsbymorethan50percent.